For those designers out there who’ve worked on logos with their clients, I might venture to say that it’s one of the most rewarding types of design projects available. Sometimes you are lucky, and you get a client who loves one of your first few ideas. But more than likely, and especially for me and the way my mind/creative brain works to come to the best solution, it takes at least three rounds. I’m working on one with my agency right now for a client, and sometimes as my hand is sketching, my mind is listing synonyms and visual words, and my fingers are clicking and piecing together unique shapes, something truly cool comes out.

This will never work for the current client, and I’m not even sure what it reminds me of… but either way, I hope I can use it or something similar one day for the perfect client. I love when cool things just sort of happen. Or maybe it’s no good at all. It’s interesting, that I’m sure of.

generic logo ideageneric logo idea variation

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This entry was posted on Tuesday, July 31st, 2007 at 2:03 pm and is filed under design, life, mac computers. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.