Heather Neckers Photography New Logo

Meeting Heather through a comment on her blog and then the rest of the GTG girls in my breakout into the photography field has been so awesome. They have helped and encouraged me so much, and I was thrilled to work with Heather on something for her business that could help polish her image. She had her colors chosen already, so we worked with them and had a few meetings to really establish what she was looking for. Sometimes you don’t know until you see it whether you like it or don’t. She pushed me hard on this – and I’m glad she did. I think we came out with a beautiful mark for her, inspired from a bunch of different places, and spent a ton of time choosing the mark and the typeface itself. We went for a purchased rather than a free one for the script because having a professional font that actually costs something (even if it’s not a ton) really makes you have the edge over others who are just ripping off the latest and funkiest free font off the internet (not that there is anything wrong with them – they are just more prevalent) :)

Heather – I hope you are so happy with your logo, and I’m excited to see you’ve already applied it to your website and pictures as a new watermark.

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This entry was posted on Saturday, May 2nd, 2009 at 3:28 pm and is filed under design, freelance, friends, logo, photography. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.